Leading with Intention
Empowering personal and organizational growth through purposeful partnership
Our Values
LWI Advisory is committed to being a trusted partner for Boards, their leaders, and emerging leaders—helping them build strong foundations for individual and organizational growth.
At LWI, We CARE—our efforts are guided by deeply held values:
Curiosity
We thrive by developing a deep understanding of your environment and challenges.
Accountability
We honor our commitments, delivering on promises with integrity and timeliness.
Respect
We value the demands on your time and resources, treating them with the same care as our own.
Effectiveness
Our work creates meaningful impact, equipping you for lasting success.
Our Services
Strategic Stakeholder Engagement & Policy Advocacy
Helping clients craft and deliver compelling narratives that shape perspectives, drive public discourse, and mobilize key stakeholders to champion meaningful policy change. Through the power of storytelling, we amplify industry voices, influence decision-makers, and foster lasting impact in public affairs and stakeholder relations.
Leadership Awareness & Development
Empowering emerging and high-potential leaders with the insights and skills to practice intentional leadership. By deepening their understanding of its transformative power, we help individuals unlock potential, drive meaningful change, and foster a leadership culture that strengthens organizations.
Organizational Transformation & Growth
Guiding organizations through strategic planning, decisive priority setting, and cultural renewal to build trust, resilience, and sustained high performance.
Board Governance & Operations
Strengthening the vital relationship between the Board of Directors and the CEO/Executive Director, cutting through data overload to foster informed, wisdom-driven decision-making.
Thought Leadership
Delivering compelling keynotes, expert panel contributions, and skilled moderation at events exploring the evolving intersection of industry, public policy, and stakeholder expectations.
“Bob’s leadership has left a lasting legacy of growth and impact at CIAC”
Bob Masterson
President, LWI Advisory Inc
Bob Masterson is a trusted advisor and visionary leader with nearly 40 years of experience in organizational transformation, stakeholder engagement, and strategic advocacy.
As President and CEO of the Chemistry Industry Association of Canada (CIAC), Bob expanded membership over 300% through organic growth and strategic mergers, cementing CIAC’s position as one of Canada’s leading business organizations. His expertise in corporate leadership, policy influence, and organizational development makes him a sought-after consultant for navigating complex business challenges.
A recognized public speaker and media commentator, Bob has ranked among Canada’s most effective lobbyists, shaping national policy through strategic public affairs and industry advocacy. His ability to drive engagement, influence, and business alignment helps organizations remain competitive in evolving regulatory landscapes.
Bob’s leadership philosophy focuses on trust, high-performance teams, and executive growth. Under his tenure, CIAC consistently achieved top-decile employee engagement scores and earned Great Place to Work Canada® Certification for four consecutive years (2021–2025). His mentorship has propelled professionals into executive leadership roles, including multiple CEOs and Vice Presidents across national business associations.
Bob’s expertise spans boardroom strategy, operational execution, and public advocacy, from factory floors to live national broadcasts, Parliamentary committees, and corporate leadership. He holds a B.Sc. in Engineering Mathematics, an MA in Public Policy & Administration, and is a Chartered Director—providing data-driven insights and actionable strategies for sustainable success.
Now, as an independent consultant, Bob helps organizations accelerate growth, strengthen leadership effectiveness, and expand strategic influence, empowering businesses to thrive in dynamic environments.
Bob Masterson isn’t just a consultant—he’s a strategic partner, committed to unlocking the full potential of your organization, its programs and its people.